Welcome to The Sales Lab, where top sales leaders share their secrets

What will I hear in the Podcast?


Sales Leaders

Sales Leaders

Sales Leaders

Interviews where sales leaders from a variety of organizations share their insights.


Sales Tips

Sales Leaders

Sales Leaders

Tips and perspectives to help you grow your sales and enhance your career.


Sales Stories

Sales Leaders

Sales Stories

Stories - either funny, horrifying, or both - from the field to help you get through your day.

Why Another Business Podcast?

There are plenty of sales, marketing, and business podcasts out there already. So why another? Here are a few things that are different about the Sales Lab:

not About Motivation

I don't care about motivating you. If you want a podcast to tell you to mindlessly "crush it" (or some other vague advice) look elsewhere! This podcast is all about learning something new, asking questions, challenging assumptions, and strengthening the overall practice of selling, sales management, and leadership. We want to have smart discourse about our glorious profession.

A Different Perspective

As a business professor by day, my main responsibility is to collect and analyze data, learn new things about selling, influence, persuasion, and leadership, and communicate my research findings through presentations and scientific publications (for help sleeping, you can track my publications HERE). Because of my research work, and the work of my peers, we have an opportunity to explore cutting edge ideas before they ever make it to the pages of business magazines or books.

Independent and Critical

I am not beholden to any particular selling or sales management methodology, pop guru's leadership philosophy, or consulting firm's IP. We will discuss ideas, wherever they come from, and subject all things to critical scrutiny. My professorial (which, before you ask, if very possibly a real word) quest to uncover things that are useful, interesting, and true will drive much of what happens in this podcast.

What Can You Do?

Please make sure you like The Sales Lab on Facebook, subscribe to the podcast on whatever app you use to listen, and share your favorite episodes on social media! 


Who is Behind the Sales Lab?

My name is Dr. Willy Bolander. I research influence, persuasion, and leadership in sales and sales management and I teach people how to sell. By day, a boring professor at Florida State University, but by night, a boring professor with a podcast! 

Learn more at www.willybolander.com